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On your disk along with your document file, always provide an image directory/folder with all the images you will be printing and a font directory/folder with all the fonts to be used when printing your piece. Do so even with programs that embed them.



If a fix is required of your offset printing firm or service bureau it is more difficult and costly to you to work with embedded files and not all programs embed fonts and images properly.



Never use JPG, GIF or other internet type file formats; they are usually low resolution and JPG files have a built in compression that can be visible on larger printing projects such as posters. These formats will print poorly because they generally have about 5% of the information required to print high resolution images. Generally stick with TIFF or EPS files for your images. The average printed piece on a small printing press is 266 dpi and on a large printing press 300 dpi (dpi is approximately 2X the line screen). If you are printing process color, be sure to convert your RGB images to CMYK or you will have shifts in color you might not like.



Work backwards from the last step of your printing job and you will avoid making mistakes that, as they say in the music business, "can be fixed in the mix". They usually cannot and might require you to reprint. Plan your printing job from the bindery portion of the printing process (if that is your last step) and make sure that all requirements necessary in bindery, such as folding, die scoring/cutting, etc can be met in the prior process of printing and film output. (An example is "creep" which is preparing your page sizing to fold accurately when there are many folds).



Understand how pages print and what a "press efficient form" is: 4 for small printing press, 8 for a 28" printing press and 16 for 40" a large printing press. This will allow you to keep your project within budget. (If you have 5 pages of information and can reduce or compact your information to 4 pages you are being press efficient).



Do not try to reinvent the wheel. Work with the most efficient printing press and bindery layout for your project. If you don't use the best machine for your printing requirements you will suffer in quality or costs.



The most important things to understand:



REDUNDANCY IS YOUR FRIEND!

COVER YOUR BASES AND WATCH EVERY DETAIL IN EVERY AREA OF YOUR PRINTING PROJECT

 

 


Printing Press Info and Tips Database:

Printing Press Pros and Cons

Sakurai Presses - Why use them?

Where can I find a used Printing Press?

Do's and Don'ts of Printing Press Services

Pre-Press Preparation - Avoiding Costly Mistakes and Headaches

Boost your profits with Printing Brocures

3 Benefits To Large Format Printing

The Catalog Printing Process - Promotional Printing Tactics

The Importance of the right Printing Company

3 Places To Find Hamada Printing Presses

Color Printing on a tight Budget - How to pull it off

List of Common Terms in the Print Business

Getting Help From the Printing Press Companies

Digital Printing Press: An Update

Development of the Printing Press

How to do poster printing - The Right Way

Offset Printing - How it's done


                                                                                                                     

   
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